Ayelet Fishbach, Ph.D.

Ayelet Fishbach, Ph.D. is the Jeffrey Breakenridge Keller Professor of Behavioral Science and Marketing at the University of Chicago Booth School of Business. She studies social psychology, management, and consumer behavior, and is an expert on motivation and decision making. Her new 2022 book is Get It Done: Surprising Lessons from the Science of Motivation.

Fishbach’s research has been published in psychology, management, and marketing journals, including Psychological Review, Journal of Consumer Research, Journal of Experimental Psychology: General, Journal of Marketing Research, Psychological Science, and the Journal of Personality and Social Psychology. Her research is regularly featured in the media, including The Wall Street Journal, CNN, The Chicago Tribune, NPR and was selected to be featured in the New York Times annual “Year in Ideas.”

Fishbach has served as an Associate Editor on several journals, including Psychological Science and the Journal of Personality and Social Psychology, and she has served on the editorial board of leading journals in psychology and management. She has further served as the president of the International Social Cognition Network (ISCON) and the Society for the Study of Motivation.

Fishbach is the recipient of several international awards, including the Society of Experimental Social Psychology’s Best Dissertation Award, Career Trajectory Award, and the Fulbright Educational Foundation Award. In 2006, she received the Provost’s Teaching Award from the University of Chicago.

Fishbach earned a bachelor’s degree with distinction in psychology in 1992, a master’s degree summa cum laude in psychology in 1995, and a Ph.D. magna cum laude in psychology in 1999, all from Tel Aviv University. She joined the Chicago Booth faculty in 2002.