Ingrid Fetell Lee

Ingrid Fetell Lee

Former Design Director, IDEO, and Founder, “The Aesthetics of Joy”

Ingrid Fetell Lee is a Brooklyn-based designer and writer whose work focuses on the way that design affects our health and happiness. As founder of The Aesthetics of Joy and in her role as IDEO fellow, she empowers people to find more joy in daily life through design.

Ingrid has over twelve years of experience in design and branding, most recently as Design Director of IDEO’s New York office, having led design work for Target, Condé Nast, Eileen Fisher, American Express, Kate Spade, Diageo, Pepsico, and the US government, among others. She has been featured as an expert on design and joy by outlets such as The New York Times, Wired, PRI‘s Studio 360, CBC‘s Spark, Psychology Today, and Fast Company. She was a founding faculty member in the Products of Design program at the School of Visual Arts in New York City. Her design work has been exhibited at imm Cologne, Germany.

Ingrid holds a Master’s in Industrial Design from Pratt Institute and a Bachelor’s in English and Creative Writing from Princeton University. Her first book, Joyful, will be published in North America by Little, Brown in September, 2018. She loves pancakes, polka dots, and rainbow sprinkles, and has an extensive repertoire of happy dances for any occasion.