What We Value: The Neuroscience of Choice & Change

Date and Time:

Apr 16 2025 12:00 pm - 1:00 pm

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ON ZOOM

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Emily Falk, Ph.D.

Professor of Communication, Psychology, Marketing, and Operations, Informatics, and Decisions (OID), University of Pennsylvania

Ethan Kross, Ph.D.

Professor, Management & Organizations, Ross School of Business, and Director of the Emotion and Self Control Lab, University of Michigan

What We Value: The Neuroscience of Choice & Change

BONUS BOOK GIVEAWAY! FAN is giving away copies of What We Value to randomly selected Zoom attendees. Details on the webinar registration page.

With so many competing priorities pulling us in different directions every day―family, friends, work, our health―it can feel difficult to make decisions that are aligned with what we care about most. Especially in the moment, we often default to the immediate demand, the path of least resistance, the worn old habit we wanted to change. In What We Value: The Neuroscience of Choice & Change, pioneering scholar Emily Falk, Ph.D. reveals how we can transform our relationship with the daily decisions that define our lives―opening pathways to make more purposeful, fulfilling choices; more successfully change our behavior; and influence others to see differently―by thinking like neuroscientists.

Drawing on her own award-winning research, Falk introduces readers to a new paradigm for understanding why we, and those around us, do what we do. This is the value calculation: the often-subconscious mechanism by which the brain computes our everyday choices. Falk shows that we can learn to work more strategically with the value calculation―whether we want to embrace new activities and behaviors, connect more meaningfully with others, or become more effective leaders in our organizations and communities. Falk demonstrates how we can change what we think just by changing what we think about; get less defensive by connecting with our core values; and seed innovation by seeking out different perspectives.

Falk is an award-winning Professor of Communication, Psychology, Marketing, and Operations, Informatics, and Decisions (OID) at the University of Pennsylvania; Vice Dean of the Annenberg School for Communication; Director of the Communication Neuroscience Lab; and Director of the Climate Communication Division of the Annenberg Public Policy Center. She is an expert in the science of behavior change. Her research uses tools from psychology, neuroscience, and communication to examine what makes messages persuasive, why and how ideas spread, and what makes people effective communicators.

Falk will be in conversation with Ethan Kross, Ph.D. (FAN ’25), Professor, Management & Organizations, Ross School of Business, and Director of the Emotion and Self Control Lab, University of Michigan. He is the author of the international bestseller Chatter and the new bestselling book Shift: Managing Your Emotions — So They Don’t Manage You.

This event suitable for youth 12+. It will be recorded and available on FAN’s website and YouTube channel.

CLICK HERE TO REGISTER