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Adam Alter, Ph.D.
Professor of Marketing at New York University’s Stern School of Business
Irresistible: Designing for Behavioral Addiction
Facebook has 1.5 billion users; Instagram users upload sixty million new photos every day. Twenty million people count and monitor every step with Fitbit. Two-thirds of all adults suffer from sleep deprivation, 95% use an electronic device that emits light in the hour before bed, and 60% of adults (ages 18-64) keep their phones next to them while they sleep. Some of the world’s greatest technocrats have the strictest limits on technology for their children. In 2010, when Steve Jobs, a low-tech parent, was asked if his kids loved the iPad, he replied, “They haven’t used it. We limit how much technology our kids use at home.” He knew the lure of his beautiful, tactile, absorbing, brilliant invention.
Technology designers are extremely skilled at creating interactive environments for consumers. The colors, fonts, and sounds are tested and polished and refined countless times, and the feel of the product, what it’s like in your hand or on your body, is key. Technology is intentionally designed to deeply engage its user. Is it any wonder that our attention span is evaporating?
Upcoming Events
After the Spike: Population, Progress, and the Case for People
Michael Geruso, Ph.D.
Associate Professor of Economics at the University of Texas at Austin
Katy Milkman, Ph.D.
James G. Dinan Professor at The Wharton School of the University of Pennsylvania
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Having It All: What Data Tells Us About Women’s Lives and Getting the Most Out of Yours
Corinne Low, Ph.D.
Associate Professor of Business Economics and Public Policy at the Wharton School of the University of Pennsylvania
Jessica Calarco, Ph.D.
Professor of Sociology at the University of Wisconsin-Madison
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Mastery: Why Deeper Learning is Essential in an Age of Distraction
Tony Wagner, Ed.D.
Senior Research Fellow at the Learning Policy Institute and bestselling author
Ulrik Juul Christensen, MD
Chief Strategist at the Area9 Group
Fernande Raine, Ph.D.
Historian, Social Entrepreneur, and Founder and Co-Lead of History Co:Lab
ON ZOOM
